Australian craft brewery Yulli’s Brews has announced the expansion of its portfolio into the booming RTD category with the launch of Urban Cactus Ranch Water, a tequila-based citrus beverage.
The refreshing RTD, launched under the newly created Urban Cactus brand, is an indication of the brewery’s innovative nature, marking its first product outside of beer, crafted to satisfy growing demand for citrus-flavoured RTDs and agave spirits in the Australian market.
Taking inspiration from the famed Texan cocktail, Ranch Water blends tequila, lime and soda, crafted from agave that has been fermented from scratch.
James Harvey, Co-director of Yulli’s Brews and Urban Cactus, says: “Everything we’ve ever done has been born out of what we’re passionate about. Obviously, we love our beer, but often after a few on a hot day we like to mix it up with something light like a tequila-based cocktail, so naturally we wanted to have a crack at making one ourselves.
“Different to a lot of other ready-to-drink cocktails out there, Ranch Water is all about the fermentation process. Our aim was to create a fresh and citrusy drink that had the depth and backbone from fermented agave with a nice, dry finish, and we’re pretty bloody pleased with the result.”
Packaged in 375ml cans at 4.5 per cent ABV, Urban Cactus Ranch Water is now available in four-packs from retailers and venues nationwide.