The team at Matilda Bay have put out a call to all beer lovers, with the promise of what they describe as ‘the ultimate golden ticket’ – a chance for one lucky punter and three mates to indulge in a trip to the Port Melbourne brewery and make their dream beer a reality.
The winner will have a say in every step in the process, under the watchful gaze of Matilda Bay Head Brewer Scott Vincent – and they’ll get to name the beer, and work on the packaging as well. “As Australia’s longest established craft brewery we have a responsibility to remain an active and innovative leader in the craft beer industry,” Scott said in a statement. “We think our drinkers are a creative, quirky bunch – just like us – and we’re backing them to come up with a winner.” To enter, you’ll need to grab a couple of six packs, or a full case, of selected Matilda Bay brews from your local Liquorland store, then head online to the Matilda Bay Brewery website. You’ll need to be quick – entries close on 31 March, 2014.