Hippocampus Memorable Drinks, the distributor created by the founders of Little Creatures, will soon represent London’s Camden Town Brewery in the Australian market.
Currently available in Australia under a ‘gentleman’s agreement’ with Stone & Wood, the new deal with Hippocampus will ensure Camden Town has consistency of supply, while building on the foundation established by the Byron Bay brewer.
Stone & Wood stated on their website blog that with their new brewery opening they need to focus on their beers and while they’ve been happy to introduce the Camden Town beers to Australia they think Hippocampus is best suited to taking it forward.
Camden Hells Lager will be available in bottle and can, with other beers to include the Pale Ale and India Hells Lager (IHL), a new 6.4 per cent ABV version of the brewer’s mainstay product.
“It’s unfiltered and really hoppy, made with Amarillo, Simcoe and Centennial hops,” said Camden founder Jasper Cuppaidge.
“We love drinking IPAs, but making an IPA probably wouldn’t be right for Camden. Seeing as we’re a lager specialist we wanted to do something that was closer to our remit.”
Having recently returned from his second visit to Melbourne’s Good Beer Week, Cuppaidge is excited about the burgeoning Australian craft beer scene and Camden’s prospects under Hippocampus’ management.
“We were a bit gobsmacked to be approached by them, to think that they thought our beers were good enough for them to represent,” he said.
As in the UK, the Camden beers in Australia will be largely skewed towards the on-premise, with a limited amount of kegged product available.
Camden has between 300 and 400 on-premise accounts in London and also exports to Sweden and Japan.