Two iconic Australian brands have teamed up to create a uniquely Aussie shoe – the Coopers XPA Volley.
The limited-edition sneakers are not available for purchase but can be claimed following XPA purchases at participating bottle shops or on-premise locations.
“Like Volley, Coopers has a long and proud history making quality products for Australians,” Coopers marketing and innovation director Cam Pearce said.
“Our brands are among the best known and loved in this country, so it made sense for us to join forces to create the ultimate Aussie footwear.”
Volley Australia marketing manager Sam Despotidis said Volley and Coopers’ similar heritages made the partnership an obvious choice.
“When we put the call out to our fans on what collaborations they’d like to see, they asked for Coopers,” Mr Despotidis said.
“Our customers value quality and having fun with their mates, which aligns with Coopers XPA drinkers and what they value.
Coopers and Volley have also designed XPA branded socks and caps.
Customers who purchase a case of Coopers XPA at selected Bottle-O, Big Bargain and Cellarbrations stores nationally during the promotional period can claim a bonus pair of Coopers XPA Volleys, via the Volley website and while stocks last.
Additionally, for those enjoying a glass of XPA at their local, scratch and win cards will be available at more than 60 participating drinking venues across the country.
Prizes include Volley sneakers, socks and caps, plus limited edition XPA enamel pins, while stocks last.
For more information visit: volley.com.au/coopers
This is an edited version of a media release distributed by Coopers