ACT-based BentSpoke Brewing and the Super Rugby franchise the Brumbies have announced a new three year partnership making the brewery the official beer of the team from 2022.
The agreement will see BentSpoke branding displayed at Brumbies home games and on goalposts at Brumbies HQ, with the brewery also supplying all Brumbies corporate and fan events, as well as team functions.
The news follows the announcement in November that BentSpoke had signed on for a further three years as the official brewing sponsor of the University of Canberra WNBL team The Capitals. BentSpoke also support the Canberra Cavalry Baseball team in the Australian Baseball League.
Brumbies CEO Phil Thomson said: “We’re thrilled to have BentSpoke on board for the next three years. In a relatively short amount of time, BentSpoke have become one of the most recognisable, respected and awarded brands in Canberra and our surrounding region.
Bentspoke head brewer and co-founder Richard Watkins said: “Supporting the ACT community has always been very important to us, so when we had the opportunity to partner with another great local successful sporting organisation like the Brumbies we couldn’t have been more thrilled.
“Both brands have been successful in international fields, so it makes a lot of sense to team up and take Canberra further afield nationally.”
The two time Super Rugby champion Brumbies kick their 2022 season off on February 20 at Canberra’s GIO Stadium against the Western Force.