After last week’s announcement regarding the deal between Coca-Cola Amatil and the family-owned Casella (makers of the recently launched crowed-sourced beer, Arvo) CCA has expanded on its plans for New Zealand.
Unlike Australia, where the company is prevented from re-entering the beer market until their agreement with SABMiller times out, there is no such restraint across the ditch.
This means that CCA will be looking to soon implement the distribution agreements they have with brands such as Grupo Modelo, Carlsberg and Molson Coors, for Papua New Guinea, Fiji and the Pacific Islands, in New Zealand as well. This means Molson Coors brands like Carling, Coors Light, Cobra andCaffrey’s are likely to be hitting Kiwi shelves sooner rather than later.
Fiji Bitter is also likely to be hitting the shelves with the soon to be finalised acquisition of the Fiji Brewery from Foster’s,