Epic Brewing also scored big with Luke Nicholas taking home Brewer of the Year and Best Beer for his Epic Armageddon.
Young brewer of the Year went to the talent Matt Warner of ParrotDog while the hotly contested Beertender of the Year Award went to Scott Boswell of The Hop Garden in Wellington. And, finally, Best Large Pub was taken out by Galbraith’s Alehouse in Auckland and Best Bottleshop (more than 300 beers) was won by New World Thorndon inWellington.
The breadth of the talent and depth of the beer obsession across New Zealand made the competition even tougher in 2012 than in previous years, meaning that the winners are even more deserving – if that is possible!
In order to achieve victory, the winners of the awards are chosen by a strict set of criteria that takes into account judges opinions, industry information and relevant sales data. For full terms see the bottom of this article.
FULL WINNERS LIST – Beer & Brewer Awards – Category winners (NZ)
Overall Best Beer Venue – Hashigo Zake, Wellington
Runner Up – Little Beer Quarter, Wellington
Best Beer – Epic Armageddon
Runner Up – Yeastie Boys Pot Kettle Black
Brewer of the Year – Luke Nicholas, Epic Brewing
Runner Up – Mike Neilson, Tuatara
Young Brewer of the Year – Matt Warner, ParrotDog
Runner Up – Joe Wood, Liberty Brewing Co
Beertender of the Year – Scott Boswell – The Hop Garden, Wellington
Runner Up – Dave Wood, Hashigozake, Wellington
Best Small Bar (less than 150 patrons) – Hashigo Zake, Wellington
Runner Up – Little Beer Quarter, Wellington
Best Large Bar/Pub (more than 150 patrons) – Galbraith’s Alehouse, Auckland
Runner Up – The Volstead Trading Company, Christchurch
Best Beer List – Hashigo Zake, Wellington
Runner Up – Malthouse, Wellington
Best Bottleshop (Less than 300 beers) – Glengarry’s Grey Lynn, Auckland
Runner Up – Fresh Choice Parklands, Christchurch
Best Bottleshop (More than 300 beers) – New World Thorndon, Wellington
Runner Up – Regional Wines & Spirits, Wellington
Best Brew Bar/Pub – Galbraith’s Alehouse, Auckland
Runner Up – Sprig & Fern, Milton St, Nelson
Best Specialty Beer Venue – Pomeroy’s, Christchurch
Runner Up – The Free House, Nelson
Best Microbrewery/Cellar Door – Monteith’s, Greymouth
Runner Up – McCashin’s, Nelson
Best Restaurant/Café – Cook ‘n’ with Gas, Christchurch
Runner Up – Logan Brown, Wellington
Best Beer Event – Beervana, Wellington
Runner Up – Marchfest, Nelson
Best Cider -McCashin’s Rochdale Traditional Cider
Runner Up – Old Mout Boysencider
Best Homebrew Shop – The Brew House, Wellington
Runner Up – Brewers Coop, Auckland
Best Online Retailer – The Beer Cellar www.beercellar.co.nz
Runner Up – Cult Beer Store (Hashigo Zake online) – www.cultbeerstore.co.nz
Best eNewsletter –
Best Web site –
Past Results:
Judges
Craig Bowen (BeerNZ),Andrew Childs (imake), Doug Donelan (NZ Hops), David Lipman (Beer & Brewer).
Industry/Media that nominated
Geoff Griggs (SOBA and Beer Writer), Craig Bowen (BeerNZ), David Cryer (Cryermalt), Andrew Childs (imake), Stephanie Coutts (SOBA), Kieran Haslett-Moore (Regional Wines & Spirits), Colin Mallon (Malthouse, Fork & Brewer), Greig McGill (SOBA), Luke Nicholas (Epic Brewing), Neil McInnes (independent beer commentator and educator), Nick Page (SOBA), Tim Sugden (Brewers Guild of NZ).
Sales data received from
NZ – Brew on Quay (Auckland), Regional Wines & Spirits (Wellington), Malthouse (Wellington), Brewers Coop (Auckland)
Aus (that included NZ beers and ciders) – 1st Choice Liquor Stores (National), Albion Ale House (NSW), Archive Beer Boutique (Qld), Beer Cartel (NSW), Belair Fine Wines (SA), Cellarbrations Carlisle (WA), Chapel St Cellars (Vic), Crown Cellars (Tas), Grape Bar & Bottleshop (Tas), International Beer Shop (WA), Plonk Beer Store (ACT), Purvis Cellars (Vic), Sail & Anchor Hotel (WA), Slowbeer (Vic), The Local Taphouse (Vic), The Oak Barrel (NSW), The Scratch Bar (Qld), The Wheatsheaf (SA), Warners at the Bay (NSW).
FINALISTS | |
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Overall Best Beer Venue Best Beer Brewer of the Year Young Brewer of the Year Best Beertender Best Beer List (On-premise) Best Small Bar/Pub (<150 patrons) Best Large Bar/Pub (>150 patrons) Best Bottleshop (<300 beers) Best Bottleshop (>300 beers) |
Best Brew Bar/Pub Best Specialty (Themed) Beer Venue Best Microbrewery/Cellar Door Best Restaurant/Café Best Beer Event Winner Beervana, Wellington Best Cider Best Homebrew Shop Best Online Retailer Best eNewsletter
Best Web Site |
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CATEGORY CRITERIA FOR NOMINATIONS
Industry/Medianeed to nominate their top 5-10 per state/region and then top 5-10 for the country (NZ country only is good) with number 1 being the best and can nominate in any category, excluding their own products/events/staff, & not judge categories related to/conflict of interest. Where a venue, beer or person seems to win year on year, other venues will be given preference to share the accolades as we want to recognize as many venues as possible, year on year.
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People’s Choice Awards
oMost votes wins
oVoting received via www.beerandbrewerawards.com.au, June 4 – July 31, 2012.
oAwarded to Best Beer Venue (over all categories excl. beer and cider), Best Beer (Local), Best Beer (Imported)
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BEST BEER VENUE/BAR/BOTTLESHOP/BEER LIST (ON-PREMISE ONLY)
25% people’s choice, 75% industry/media nominations, with final awards decided by judging panel:
Criteria:
Venues can only win if serving a combination of local and imported beers, a good selection of draught and bottled beer, and no or minimal signs of selling parallel/grey market imported beers. As well as: In-store tastings and events/dinners, beer of the month, No sign of a majority of taps in contract with just two-three suppliers, Beer & food pairing on the menu, Glassware for different brands or styles, Staff knowledge and good storage / rotation of stock / clean lines, Ambience of the venue is conducive to beer – hard for a wine/cocktail bar to win, Beer list is conducive to local customers, includes limited/seasonal releases, Best beer venue includes all venue categories and web site, eDM, beer list, beertender, brewer, ads, promotions, events. Beer layout by style for on-premise and store layout by country and brand for off-premise. Added points for cider and whisky selection, Growler/Rigger fills and selling Beer & Brewer magazine.
For next year we plan on asking the breweries and distributors for their Top 10 customers, which will provide another criteria for the best beer venue categories.
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BEST SPECIALTY (THEMED) BEER VENUE
Created to recognize venues that don’t sell a combination of local and imported beers, rather specializing in local or imported beer, including brew bars/pubs, microbreweries, venues that have beer theme such as in their venue name, or venues that class themselves as beer cafes. A bar that also sells cocktails and wine in any great proportion to the beer selection can’t be a specialty beer venue – same goes for its events and interior decorating, everything needs to be beer centric.
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BEST MICROBREWERY/CELLAR DOOR
Looks at the tourism of the industry, with the best microbrewery being open to the public with a cellar door or retail environment, offering food, takeaway sales, consuming on site, the beers are great, served draught and bottled, you can experience a brewery tour, meet the brewer. This can also be a brew bar or pub.
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BEST RESTAURANT/CAFÉ
A venue, preferably a restaurant, that has great food, and a great beer list with local and imported beers, ideally making beer & food matching suggestions on the menu, knowledgeable staff, serving in the correct style glassware.
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BEST BREW BAR/PUB
Can be a venue that is owned by a brewery, not brewing on site (bar) or a venue that brews on site (pub). Looking for serving guest beers and imported beers (not essential), draught and bottle. Events, ambience, staff knowledge. Glassware, Good food.
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BEST BEER (LOCAL-AUSTRALIA, LOCAL-NEW ZEALAND, IMPORTED), BEST HOMEBREW CAN KIT
25% people’s choice, 25% industry/media nominations, 25% previous best beer venue retailer sales on- and off-premise (qty of beers in lists and rank), 25% beer awards, gold medals and trophy wins (qty of beers and
Criteria:
Awards – success of winning a trophy or gold medal over the past 12 months to September 2012, across beer, brewing, liquor and hospitality awards.
Only beers that are available in Australia or New Zealand are eligible to win the Best Beer category.
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BEST BEERTENDER (on- and off-premise)
The Beertenders are the gatekeepers for beer suppliers to the on- and off-premise venues and ultimately consumers. They need to ensure the customers are the ones that decide if a beer gains a chance, rather than the buyer. Obviously this is not always the case when space is limited, it’s the buyer’s decision. The important characteristic of a Beertender is being impartial to local, imported and mainstream beer. After all, tasting beer is a journey which usually begins with mainstream beer and over time from friends, travelling or beertenders offering a craft or imported beer, does a customers awareness of the world of beer grow. Meaning beer snobbery will not win this category, rather a beertender that accepts a customers choice and challenges their palate to move to craft and imported beer where the GP and revenue growth is.
Shortlisting finalists – 25% people’s choice, 75% industry/media nominations, Winners jduged – 50% written, 50% practical tests (this was not done for the 2012, will start for the 2013).
Criteria:
Product knowledge of the venues draught and bottled beer, what styles and ABVs they are, and if lesser known beers, then able to mention similar well known brands to assure customers decision. Beer knowledge of beer styles & characteristics, brewing process, key ingredients, able to pick up main beer faults or cardboard (oxidised/aged), butterscotch (diacytel) and xxx. Service – glassware by beer style, beer & food pairing, personality and passion. Being able to recommend beers based on occasion and tastes. Hosts events like beer dinners and beer of the month tastings. Able to change kegs, clean beer lines, understands cask beer and beer engines/hand pumps, hoppinators, growlers, riggers, all the different options available these days for pouring beer on and off-premise
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BREWER OF THE YEAR / YOUNG BREWER OF THE YEAR
25% people’s choice, 25% industry/media nominations, 25% previous best beer venue retailer sales on- and off-premise (qty of beers in lists and rank), 25% beer awards, gold medals and trophy wins (qty of beers and rank)
Notes:
Beer awards include (Australian International Beer Awards (Vic), Sydney Royal Beer Competition (NSW), Perth Royal Beer Show (WA), Royal Adelaide Beer Show (SA), Royal Qld Beer Show (Qld), Brewers Guild of NZ Awards, International Beer Challenge (UK), World Beer Awards (UK), European Beer Star (Germany), Word Beer Cup (USA), Australian Cider Awards (NSW). Packaging awards are not taken into consideration. A brewer is only eligible to win the award when they have been listed in at least two of the above three criteria. When a beer has been nominated, the head brewer who is responsible for signing off the brew on a day to day basis has been listed as the brewer. We recognise a team of brewers are ultimately responsible for the beer in some cases and the team should share in the success.
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BEST ADVERTISING PROMOTION/OFFER/GWP/ BEER/RETAIL AD (PRINT, RADIO, TVC, ONLINE)
25% people’s choice, 75% industry/media nominations, then judged by Beer & Brewer Editor and Publisher.
For venues and breweries/distributors coming up with effective and entertaining P.O.S. offers to drive sales of beer.
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BEST BEER EVENT
A good selection of exhibitors of local and imported beers, food exhibitors, educational sessions for tasting beer, meet the brewer, food pairing, optional homebrewing, can be conferences, festivals, dinners, expo’s. Good RSA, value for money for visitors, well attended based on the festival capacity. Live entertainment is optional as applicable mainly to festivals.
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BEST E-NEWSLETTER / BEST WEB SITE / BEST ONLINE RETAILER
25% people’s choice, 75% industry/media nominations, then judged by Beer & Brewer Editor and Publisher.
eDM – news heavy for new beers, events, offers. Templated/consistent, frequency at least monthly, able to show click through and open rate stats
Web site – functional, good layout and balance of text/images, SEO, e-commerce, content rich about venue or brewery and beers, search function. Able to show growth stats
Online Retailer – same as web site, focusing on the e-commerce, plus they should have an eDM min monthly frequency, good selection of local and imported beers, well priced delivery. Able to show revenue grow stats.
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BEST HOMEBREW SHOP
25% people’s choice, 75% industry/media nominations, then judged by Andrew Childs and David Lipman.
Criteria:
Selling local and imported beers is a bonus, instore education classes, staff knowledge. Range for concentrate, extract, partial and all grain brewers.
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2013 Beer & Brewer Awards – Key Dates
Voting opens April 24, 2013
Voting closesJuly 24, 2013
Finalists announced August 24, 2013
Awards Presentation Dinner October 24, 2013, The Sebel Hotel, Surry Hills (NSW)
www.beerandbrewerawards.com.au