Coca-Cola Amatil (CCA) has entered into a deal that will see it distributing a number of Molson Coors’ (US) beer brands in Australia.
Making an effort to re-enter the market as the end of it’s lockout period ends the company will be distributing Carling, Coors Light and Blue Moon among others come 2014.
CCA was locked out of the beer industry in Australia as a result of selling its stake in the Pacific Beverages joint venture with SAB Miller back in 2011. The company has since signed distribution deals with Rekorderlig and Arvo Beer among others.