Coopers has partnered with Australian band Ocean Alley to unveil a collaborative limited-edition release, Ocean Alley Ale.
Engaged from the get-go, Ocean Alley supported Coopers with the design and development of the beer, which is a tropical pale ale that balances citrus notes with subtle malt characters.
Pouring bright gold while retaining Coopers’ signature cloudy appearance, Coopers Ocean Alley Ale was designed to be a sessionable beer with an ABV of 3.8 per cent.
Coopers Managing Director Michael Shearer says: “Great music and great beer go hand-in-hand, so we got the guys involved with a new beer that appeals to their love of refreshing tropical ale.
“The band collaborated with our brewers on flavour profile and hop selection as well as helping to design the packaging featuring a surfing coat of arms. After plenty of tastings, we’ve arrived at an easy drinking beer that captures the true vibes of Ocean Alley.”
Ocean Alley said they were not only honoured to create this one-of-a-kind beer and be included among Coopers’ range of brews, but also to be a part of Coopers’ long and rich history.
“We’re stoked to have now worked with Coopers for many years. We love drinking their beer – and have been for a very long time – so that says a lot. We appreciate working with a fellow independent and Australian-owned team who have supported our music and many charity efforts for all this time,” they stated.
“Leading up to the release of Ocean Alley Ale, we got a tour of Coopers’ massive brewery in Adelaide, taking us through the process of creating our own drop. In some ways it felt like the backstage of a music festival… All of the ingredients being lovingly and expertly assembled behind closed doors or curtains, only to be thrust onstage for the cheering crowds to devour and enjoy. And hopefully cheer for more!”
A launch party will be held for Ocean Alley Ale at The Royal in Bondi on Sunday, 6 April, where patrons will be able to sample the new beer and enjoy DJs, door prizes and the chance to compete with the band in an 8-ball pool competition.
With spaces limited, Coopers has also partnered with the band on a national competition to win a $10,000 VIP concert experience and see Ocean Alley perform in either Los Angeles or London. For a chance to win, simply buy a pint or four-pack and enter at coopers.com.au.
Coopers Ocean Alley Ale is now available in extremely limited quantities in 375ml cans and 50-litre kegs.