Chuck Hahn, the Godfather of Australian craft beer, has launched a new campaign to find a five-person tasting panel for his new brewery, Chuck and Son’s Brewing Co.
After opening the brewery six months ago with his son Scott, Chuck says he is now seeking involvement from the beer community to help maintain the positive response the team has received so far.
“Since we launched in May, one of the best parts of my week has been spending time in our St Peters Tap Room,” Chuck said. “Talking to our patrons, pouring them a fresh beer and hearing their feedback? It’s been a real treat. So, I decided to extend it.”
The five-person tasting panel will attend quarterly tasting session with Chuck and Scott as well as Head Brewer, Richard Van Grootel. The panel will taste all current beers on rotation as well as brews in development, providing feedback and tasting notes to influence the brand’s brewing decisions.
Chuck said: “With Chuck and Son’s Brewing Co., we’ve carved out our own space in the crowded craft market with beers that have become instant classics.
“They’re my proudest work so far, and now I’m ready to brew even more – crafted to the preferences of those who enjoy our beers every day.”
HOW TO APPLY
The team will be scouring social media to find their Tasting Panel. Those who want to enter need to share a review of the brand’s beers on socials, and tag @chuckandsonsbrewing.
They’re looking for a variety of palates and preferences, but most of all, are looking for those with a keen interest in the nuances of beer and are happy to let their personalities shine.
Scott said: “We’re going to make this an exceptional experience for our panel.
“There will be cases taken away, snacks and drinks at every step, incredible conversation, and maybe even some very special merch. Yes, it’s in design right now.”
Chuck added: “Throughout my career, it’s been key to listen directly to the people drinking my beers.
“But apart from ad hoc conversations at the pub, that became quite hard. Now, with our own independent brand and venue, we can quite literally open the doors to hear what people think, and to help us brew the beers that will delight their palates and impress their friends.”
The search for Chuck’s new Tasting Panel begins today and will run until 31 December 2024, with full details available on the Chuck and Son’s Brewing Co website.