Yakima Chief Hops (YCH) has announced a partnership with Cryer Malt, which will allow it to store its hops in strategic locations throughout Australia.
The American, grower-owned hop supplier will also work directly with the Cryer Malt’s sales team. Effective immediately, this new business partnership seeks to overcome any logistical and customer service challenges, and improve upon YCH’s connection to the Australian brewing market.
YCH plans to recruit and employ an Australian-based Hops Manager, who will report directly to YCH’S Vice President of Sales for North and South America, Ryan Hopkins, along with YCH’s grower-owners. This new team member will be responsible for ensuring that a constant and expansive supply of quality hops is accessible to all brewers throughout Australia.
“With our mission rooted in connecting family hop farms with the world’s finest brewers, we encourage all brewers to source their hops directly from the fields and families that grow their hops,” says Hopkins. “YCH and our eleven grower-owners encourage brewers looking to purchase American hops to source them directly from a grower-owned business like Yakima Chief Hops. Together, we have the great opportunity to continue enhancing a meaningful supply chain from field to pint.”
In addition, YCH plans to announce a series of events which are scheduled to occur in the next year throughout Australia. These events will be focused on providing opportunities for brewers to connect directly with hop growers and strengthening relationships with the brewers and their families that make up the Australian beer culture.