After the success of their debut brewpub in Sydney, 4 Pines Brewing Company and The Sporting Globe Bar and Grill have collaborated once again for the opening of a new, flagship venue in Surfers Paradise.
Occupying the former Hard Rock Café on the corner of Cavill Avenue and Surfers Paradise Boulevard, the iconic site has been given a $6.5 million facelift, heralding a new era for the popular party precinct.
Todd Atkinson, 4 Pines CEO, says: “What’s better than catching up with friends over a beer with a front row seat to the best live sports? We can’t wait to bring 4 Pines freshest brews to our new mates in Surfers Paradise.”
The proposition for the venue was to create a place “where beer meets sport”, with more than 60 high-definition screens around the venue, including multiple 5m2 screens and premium booth seating with The Sporting Globe’s proprietary BoothTV.
Patrons can expect viewing access to live sport from around the world, supported by the capacity for individual channel selection, web browsing and playing games.
The brewery just recently celebrated its 16th birthday, and for Adam Dearing, General Manager of Hospitality at 4 Pines, it’s humbling to be opening a venue of this scale at an even more iconic beach location.
“Our partnership at King Street Wharf, Sydney has been a huge success. Working with The Sporting Globe crew has been incredible, and patrons are loving the concept of live sport and fresh beer. It was a no-brainer to explore the next opportunity,” he stated.
Explaining how the Surfers Paradise flagship compares to the Sydney debut, Dearing said: “There are going to be a lot of similarities. We didn’t need to reinvent the wheel here, but this venue is seriously huge.
“This time, we’ve designed the 4 Pines brewery to bring guests as close to the action as possible with glass windows and a viewing platform that spirals up and around the brewery,” he continued.
The brewpub is anchored by a central bar featuring 80 taps, and a rotating 14-strong selection of 4 Pines beers, each soaked, boiled and fermented on-site in the ground-floor brewery, with approximately 500,000 schooners expected to be poured each year.
The 4 Pines offering will feature the entire core range, including the Japanese Lager, Pacific Ale and Amber Ale, alongside limited releases crafted especially for the Queensland venue, such as the current Surfers Lager.
Along with an impressive beer selection, the central bar features stadium-style screens and wraparound digital screens, with the space transforming from a family-friendly sporting venue into a late-night hot spot each evening with entertainment until 3am.
“If there’s live sport televised, count on us to show it. We’ll be staying up late most nights, and when the games are over, we’ll keep the party going with local DJs, sportsman nights and big live music acts,” added Dearing.
Overlooking the action is an expansive open-air balcony, with a private dedicated function room also available for up to 150 guests.
The Sporting Globe is already well-established in Victoria, New South Wales and Western Australia, with a growing presence in Queensland and a portfolio of 20 venues nationwide. CEO James Sinclair says the collaboration teams the best of local brewing with an iconic sports fit out in a blueprint that Aussies know and love.
“The growth of The Sporting Globe has been enormous; this was a natural next play. We’re offering a unique experience that creates a major win for continued efforts to revitalise and re-establish Surfers Paradise as the original and true heart of the Gold Coast,” he said.
Brothers Mark and Brad Virgus, third-time franchisees of The Sporting Globe, will steer the operations of the brewpub, drawing on their own involvement in various sporting clubs on the Gold Coast.
Mark said: “We saw a gap in the Gold Coast market for an inclusive, family-friendly sporting venue that would appeal to a broad demographic of customers and become the go-to meeting place to watch, listen, eat, drink and be entertained.”
“Australia’s love of sport runs deep, and we know the folks of Surfers Paradise will find a loud and like-minded heartbeat right here at The Sporting Globe,” Brad added.